Me again!
My partner and I have finally decided on our masthead name. We are going to call our magazine Halftime. The word halftime has so many alternate meanings it is the perfect title.
It could be used in regards to the most obvious use the intermission in the game. Giving our magazine a sporty and fun ambiance before the consumer even looks at it. It can also be employed to suggest the high quality efficiency of our product. That we can get you the latest news, drama, and facts of the sport's world in "half the time" than everyone else does. So you are always up to date and informed. Along with those propitious attributes the world halftime can be made aesthetically pleasing. We intend to cut the word "half" in actual half and then finish with the "time" in bold.
Giving our magazine what I feel is a huge advantage over the other magazines. As just in something as small as our masthead our creativity and wit radiates through creating a sense of uniqueness around our magazine.
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